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Daily Drop

Hey hey content day!

April 25, 2019

At the gym, the beefcakes talk about their leg day. The flexitarians talk about their meat day. Well, tomorrow’s ‘content day’ for me! In my day job as a marketing leader, my days in the »

Digital Mic Drop Daily Drop - Digital Marketing blog
Daily Drop

It’s great to be back!

April 7, 2019

After that nine-month hiatus, it feels great to be back. Amazing, in fact. It’s been so encouraging to follow our Google analytics day by day (incredibly addictive, by the way!) and see that you readers »

Daily Drop

What’s your riff that keeps the pool heated?

March 13, 2019

I recently came across a documentary where the members of Metallica were discussing the making of their mega-hit ‘Enter Sandman’. In an interview, drummer Lars Ulrich and guitarist Kirk Hammett talk about that melodic riff »

IKEA timely marketing response
MARKETING INSPIRATION

Timely marketing: IKEA’s weapon of mass construction

June 12, 2018

IKEA has done it again. They’ve nailed yet another perfectly timely marketing response. When we last checked in with them, they had whipped up a clever on-the-fly flash campaign as a response to a leaked »

Writing great job ads
Opinion

Who cares about job ads anyway?

March 27, 2018

At companies? In many cases – no one, it seems. However, candidates care. A lot. Job ads, or job postings, are often the very first impression a potential candidate (or potential future employee) will get »

Opinion

What do you like about Digital Mic Drop?

February 23, 2018

Howdy, reader! First of all, thank you for spending some of your time on Digital Mic Drop! Second of all, we would love to find out more about what you like about us. Did any »

Absolut - The vodka with nothing to hide
MARKETING INSPIRATION

Absolut’s employees have absolutely nothing to hide

February 12, 2018

I’m just gonna come out and say it: We love Absolut’s marketing department over here at Digital Mic Drop. The marketing campaigns they have produced throughout the years are stunning, they are impactful and often »