IKEA timely marketing response
Marketing Inspiration

Timely marketing: IKEA’s weapon of mass construction

June 12, 2018

IKEA has done it again. They’ve nailed yet another perfectly timed flash marketing response. When we last checked in with them, they had whipped up a clever on-the-fly response to a leaked fact about Game of »

Writing great job ads
Opinion

Who cares about job ads anyway?

March 27, 2018

At companies? In many cases – no one, it seems. However, candidates care. A lot. Job ads, or job postings, are often the very first impression a potential candidate (or potential future employee) will get »

Opinion

What do you like about Digital Mic Drop?

February 23, 2018

Howdy, reader! First of all, thank you for spending some of your time on Digital Mic Drop! Second of all, we would love to find out more about what you like about us. Did any »

Absolut - The vodka with nothing to hide
Marketing Inspiration

Absolut’s employees have absolutely nothing to hide

February 12, 2018

I’m just gonna come out and say it: We love Absolut’s marketing department over here at Digital Mic Drop. The marketing campaigns they have produced throughout the years are stunning, they are impactful and often »

Working with multiple brands
Marketing Inspiration

The power of wearing multiple hats

February 4, 2018

A decade and change. That’s how long I’ve been working for my current employer, my day job. Yes, I have one of those. Digital Mic Drop is my passion project and my day job keeps »

SEO checklist for digital marketers
Learn Digital Marketing

The 5 minute SEO checklist

November 7, 2017

SEO, or Search Engine Optimization, is not a quick-fix or a one-off project that you can spend a week on and then put a tick in the Completed box. SEO is an ongoing, ever-changing task »

Augmented Reality - Stranger Things
Marketing Inspiration

Stranger Things, Augmented Reality and Snapchat

October 29, 2017

To those of you who can’t get enough of what’s going down in the ‘Upside Down’ (see what we did there?) – don’t fret. The highly anticipated second season of ‘Stranger Things’ is now out on »

How to cure writer's block
Learn Digital Marketing

How to cure a bad case of writer’s block

October 23, 2017

Coming up with new, super-fly content ideas for blog posts and social media is not always that easy. Sometimes you are just way too swamped with other things and the pressure of getting something posted »