One of the most precious things a marketing team, or as an individual marketing leader, can collect is feedback. A lot of the time us marketers collect feedback after the fact, i.e. after the event »
With the media landscape changing at hyperspeed, brands need new and creative ways to cut through the noise to reach and develop a relationship with their desired target audience. And increasingly, native advertising is proving a »
This article on the ins and outs of UX Writing is a guest contribution by Amy Johansson, former Manhattan PR concierge and now UX Writer. Recently, my LinkedIn mailbox has been like a Kardashian sister’s »
SEO, or Search Engine Optimization, is not a quick-fix or a one-off project that you can spend a week on and then put a tick in the Completed box. SEO is an ongoing, ever-changing task »
Coming up with new, super-fly content ideas for blog posts and social media is not always that easy. Sometimes you are just way too swamped with other things and the pressure of getting something posted »
This article on Instagram growth is a guest contribution by Vivien Conway, co-founder of Ace The Gram, New Zealand: Here’s some insight into how you can revolutionize your Insta-game with some simple #tweaking. - You’re allowed »
This article on marketing challenges for startups is a guest contribution by Anna Segova, Communication Manager at 2hats, Australia. Every job comes with a set of challenges. At a startup, these challenges are magnified »
This article on the importance of sales and marketing lead generation is a guest contribution by Mathieu Picard, CEO of Anyleads. What is lead generation infrastructure? Within the scope of direct marketing strategy, lead generation »
We are marketers, we get it. Sometimes you don’t need all the fluff and all the background info. Sometimes you just need someone to tell you how to do that thing you need to do »
Our article about Google’s free digital marketing certification went completely bananas and so, so many of our readers signed up to get certified and learn digital marketing or take their existing marketing skills from good »
The Guinness Book of World Records is a timeless classic. Many of us have either flicked through one, heard countless people quote it, or even received one as a birthday gift from Nana. But did »
It’s safe to say that most services that Google roll out turn to pure gold. Now they’ve done it again. Google is taking content marketing to a whole new level with a learning initiative which »
When we write content for Digital Mic Drop, it’s very often a case of burning the good ol’ midnight oil. Everyone who is a copywriter, or anyone who has worked in any kind of creative »
Writing a really great, keyword optimized and targeted job advert is not easy. But, it’s worth putting in the time and effort because when it comes time to recruit, regardless if you are a running »
After our interview with PR expert Amy Johansson a lot of our readers have reached out with questions around PR. So, we thought we’d catch up with Amy again to shed some light on these »
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