Hey Hey Content Day!

At the gym, the beefcakes talk about their leg day. The flexitarians talk about their meat day. Well, tomorrow’s ‘Content Day’ for me! In my day job as a marketing leader, my days in the office are often split between many different priorities.

Oftentimes I spend a bunch of time on business development, sales development, and even product development (and customer success, internal urgent matters, culture, and the list goes on). When you’re in a startup environment, you just need to roll with the punches at all times.

And these things often do have to take precedence for the business to develop. At the end of the day, the product needs to be strategically aligned, packaged, and sold. Without sales, no marketing budget. But then again, without marketing, no sales, right?

So, in order to also find time to get my marketing workload done and create fresh new content, which is one of the things I enjoy the most as a marketer, I’m time blocking and I work away from the office.

And tomorrow’s Content Day. So after pushing content creation down the list of priorities repeatedly, you can imagine that I’m excited.

It’s crazy how much you can get done in a day when you can work focused and without distractions. For me, a to-do list in Trello works really well just to get an overview of what I need to achieve in a day. The instant gratification of publishing or scheduling something and then ticking that item off the list also helps me a lot.

Here are some of the things that are on my plate for tomorrow’s writing fest:

  • Event invitations for breakfast seminars
  • A brief for a testimonials video shoot
  • Blog format user guides for system users
  • A native ad for a web magazine for CEOs
  • A thought piece for an HR web portal
  • A content marketing blog post for a recruitment portal
  • Proposal templates and sales collaterals
  • An email marketing campaign

Quite the spread, huh? Will I get it done? Challenge accepted.

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