How do you do product marketing in order to make seemingly dull products and services like recycled stainless steel, isotopic lightweight structures, and metal cutting cool and attractive to just about anyone who isn’t (or »
Just when we thought Volvo couldn’t get any better at purpose-driven marketing and general epic-(split)-ness, they killed it. Again. No pun intended, however, this article is all about car safety. So buckle up. Pun intended. »
In 2016 Volvo stole the Super Bowl by hijacking the competitors’ advertising and media coverage. This year, they turned a major car show in Brussels into a job fair and managed to snag most of »
Digital Mic Drop has been in a bit of a hiatus state over the past 9 months. That’s a long time for a blog not to be updated. Babies have been both made and born »
IKEA has done it again. They’ve nailed yet another perfectly timely marketing response. When we last checked in with them, they had whipped up a clever on-the-fly flash campaign as a response to a leaked »
I recently met with an HR Manager at a large international company, her team, and representatives from their Marketing team to talk about recruitment marketing, job advert optimization, and employer branding, as I have done »
I’m just gonna come out and say it: We love Absolut’s marketing department over here at Digital Mic Drop. The marketing campaigns they have produced throughout the years are stunning, they are impactful and often »
Engineering wonder boy Elon Musk is well-known for his spectacular product launches, whether it be solar panel roofs for Solar City or the new Tesla electric truck. But it probably doesn’t get much more spectacular »
A decade and change. That’s how long I’ve been working for my current employer, my day job. Yes, I have one of those. Digital Mic Drop is my passion project and my day job keeps »
Hello there! You come here often? Cheesy. My name is Peter Helin and we haven’t met officially. But in a way, we have. Those of you who followed us throughout the first year of Digital »
To those of you who can’t get enough of what’s going down in the ‘Upside Down’ (see what we did there?) – don’t fret. The highly anticipated second season of ‘Stranger Things’ is now out on »
With their epic blue bag rip-off response to Balenciaga that made it to every blog and news outlet around the world faster than you can say “teeny-tiny allen key” fresh in mind, IKEA is back with »
It’s June 6th, Sweden Day. Since Stockholm, Sweden is our base here at Digital Mic Drop, we thought we’d celebrate with a round-up of some of the brilliant Swedish marketing campaigns that have come out of »
In destination marketing, standing out from the crowd with a unique offering is key. The competition is cut-throat and there are of course oodles and oodles of tourism destinations around the globe. A while back, the Swedish »
There’s an old saying that goes “There’s more than one way to skin a cat.” Well, the PR and marketing folk at IKEA recently showed that there’s also more than one way to school a »
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