IKEA has done it again. They’ve nailed yet another perfectly timed flash marketing response. When we last checked in with them, they had whipped up a clever on-the-fly response to a leaked fact about Game of »
I recently met with an HR Manager at a large international company, her team, and representatives from their Marketing team to talk about recruitment marketing, job advert optimization, and employer branding, as I have done »
I’m just gonna come out and say it: We love Absolut’s marketing department over here at Digital Mic Drop. The marketing campaigns they have produced throughout the years are stunning, they are impactful and often »
Engineering wonder boy Elon Musk is well-known for his spectacular product launches, whether it be solar panel roofs for Solar City or the new Tesla electric truck. But it probably doesn’t get much more spectacular »
A decade and change. That’s how long I’ve been working for my current employer, my day job. Yes, I have one of those. Digital Mic Drop is my passion project and my day job keeps »
Hello there! You come here often? Cheesy. My name is Peter Helin and we haven’t met officially. But in a way, we have. Those of you who followed us throughout the first year of Digital »
To those of you who can’t get enough of what’s going down in the ‘Upside Down’ (see what we did there?) – don’t fret. The highly anticipated second season of ‘Stranger Things’ is now out on »
With their epic blue bag rip-off response to Balenciaga that made it to every blog and news outlet around the world faster than you can say “teeny-tiny allen key” fresh in mind, IKEA is back with »
It’s June 6th, Sweden Day. Since Stockholm, Sweden is our base here at Digital Mic Drop, we thought we’d celebrate with a round-up of some of the brilliant Swedish marketing campaigns that have come out of »
In destination marketing, standing out from the crowd with a unique offering is key. The competition is cut-throat and there are of course oodles and oodles of tourism destinations around the globe. A while back, the Swedish »
There’s an old saying that goes “There’s more than one way to skin a cat.” Well, the PR and marketing folk at IKEA recently showed that there’s also more than one way to school a »
Iconic vodka brand Absolut has managed to rock their brand marketing campaigns for over three decades. But no one is born an icon, so how did they do it? The answer: Their bottle. With a »
Adobe is back with a new campaign that is sure to put a smirk on every marketer and designer’s face. When we last checked in on them, the image editing giant was launching their stock »
Red Bull Stratos: Experimental marketing like the world had never seen before Back in October 2012 energy drink company Red Bull broke new ground in the field of experimental marketing. They took it to new »
Let’s continue on the theme of creative and inspirational awareness marketing campaigns. We’ve previously highlighted the Kiss Cam for unbiased love, IKEA’s unusual campaign to raise awareness of the Syrian refugee crisis and Sarah’s Journey – a Kickstarter project »
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