IKEA timely marketing response
MARKETING INSPIRATION

Timely marketing: IKEA’s weapon of mass construction

June 12, 2018

IKEA has done it again. They’ve nailed yet another perfectly timely marketing response. When we last checked in with them, they had whipped up a clever on-the-fly flash campaign as a response to a leaked »

Absolut - The vodka with nothing to hide
MARKETING INSPIRATION

Absolut’s employees have absolutely nothing to hide

February 12, 2018

I’m just gonna come out and say it: We love Absolut’s marketing department over here at Digital Mic Drop. The marketing campaigns they have produced throughout the years are stunning, they are impactful and often »

Working with multiple brands
MARKETING INSPIRATION

The power of wearing multiple hats

February 4, 2018

A decade and change. That’s how long I’ve been working for my current employer, my day job. Yes, I have one of those. Digital Mic Drop is my passion project and my day job keeps »

Augmented Reality - Stranger Things
MARKETING INSPIRATION

Stranger Things, Augmented Reality and Snapchat

October 29, 2017

To those of you who can’t get enough of what’s going down in the ‘Upside Down’ (see what we did there?) – don’t fret. The highly anticipated second season of ‘Stranger Things’ is now out on »

IKEA Balenciaga real or false
MARKETING INSPIRATION

There’s more than one way to school a copycat

May 2, 2017

There’s an old saying that goes “There’s more than one way to skin a cat.” Well, the PR and marketing folk at IKEA recently showed that there’s also more than one way to school a »