It’s safe to say that most services that Google roll out turn to pure gold. Now they’ve done it again. Google is taking content marketing to a whole new level with a learning initiative which enables anyone to learn digital marketing for free.
In true Google fashion, the user experience is both playful and intuitive and the content is bite-sized, mixed media and accessible. Their multi-award-winning learning program has also been localized and made available in many countries around the globe.
So why do Google offer these free digital marketing tutorials?
In their own words:
“When people learn to make the most of the web, it’s amazing how much individuals, businesses, and whole economies can grow. We want everyone to have the digital skills they need to benefit from the technology revolution and share in that growth — including you.”
Let’s learn digital marketing and get certified by Google. Study buddies?
Tag along as we make our way through tutorials and quizzes and in the end, hopefully, get a digital marketing certificate signed by Google. Or better yet,
Or better yet, sign up for yourself and we can be study buddies and compare notes!
Ok, time to get our study caps on and get busy. We’ll keep updating this article as we go through the classes and share our learnings.
Lesson 1: ‘The Online Opportunity’
We’ve unlocked our first badge!
The first lesson is a two-part tutorial which offers a broad-strokes introduction to digital marketing and how a business can benefit from entering the online marketplace.
What did we learn?
Facts and figures are always fun. Did you know that online video has seen triple-digit growth in the last five years or that nearly a third of people’s time online is spent on social networks? Well, now you do.
The lesson highlights compelling reasons for traditional offline businesses to go online and create their own digital presence. The tutor uses a mechanic shop as an example and talks about the power of the web, search, video, online testimonials, lead generation, map services, and more.
After this first intro, we’ve completed 2 of 89 tutorials, unlocked one badge and are 7% towards our goal. Gamification makes everything more fun, doesn’t it?
From a Google marketing point of view:
This is content marketing in its truest form and Google has executed it beautifully. Educational and value-adding and at the same time completely non-salesy.
This is also a truly empowering approach to introducing more people to both online marketing and at the same time, make Google’s many services the first port of call for when it comes time for that blue-collar business owner to put theory into practice and start getting themselves set up with an online presence.
So, are you in? Want to learn digital marketing and be our study buddy?