Timely marketing: IKEA’s weapon of mass construction

IKEA timely marketing response
Photo credit: IKEA Southeast Asia

IKEA has done it again. They’ve nailed yet another perfectly timely marketing response. When we last checked in with them, they had whipped up a clever on-the-fly flash campaign as a response to a leaked fact about Game of Thrones capes being made by IKEA fur rugs.

Before that, they schooled Balenciaga with their tongue-in-cheek response to the luxury brand’s new handbag that looked suspiciously similar to the Swedish furniture giant’s trademark carry bags.

This time the star of the response is their (in)famous Allen key, their ‘weapon of mass construction’. IKEA Southeast Asia posted this picture on LinkedIn with a status update saying “Today of all days, make furniture not war.” in yet another über-clever, timely marketing response to Donald Trump and Kim Jong-Un’s historic meeting in Singapore, where North Korea’s nuclear weapons were on the agenda.

Simple, subtle, powerful. Once again, well played, IKEA. Well played.

Spotlight articles

Roll-up and event marketing
Daily Drop

If I never saw another roll-up ever again

May 23, 2019

You guys are marketers, you’ve been there. Dragged that roll-up across town and country. Felt the weight on your shoulder. Cursed how the carry case’s nylon straps dig into your hands or shoulders. Wondered why »

Be the first to comment

Leave a Reply

Your email address will not be published.