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What’s your riff that keeps the pool heated?

March 13, 2019

I recently came across a documentary where the members of Metallica were discussing the making of their mega-hit ‘Enter Sandman’. In an interview, drummer Lars Ulrich and guitarist Kirk Hammett talk about that melodic riff »

IKEA timely marketing response
Marketing Inspiration

Timely marketing: IKEA’s weapon of mass construction

June 12, 2018

IKEA has done it again. They’ve nailed yet another perfectly timed flash marketing response. When we last checked in with them, they had whipped up a clever on-the-fly response to a leaked fact about Game of »

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