When just the right brand sponsors just the right content

Los Angeles Times Chie Hitotsuyama

Japanese artist Chie Hitotsuyama has a unique talent. She makes intricate art out of old, shredded newspapers. By carefully rolling, twisting and binding wet newspaper by hand, incredibly lifelike animal sculptures are taking shape.  

Have a look at this beautiful video short for her exhibition ‘Paper Trails’ and watch the video until the end – Did just the right brand sponsor just the right content?

We’d like to think so.

Spotlight articles

Roll-up and event marketing
Daily Drop

If I never saw another roll-up ever again

May 23, 2019

You guys are marketers, you’ve been there. Dragged that roll up across town and country. Felt the weight on your shoulder. Cursed how the carry case’s nylon straps dig into your hands or shoulders. Wondered »

1 Trackback / Pingback

  1. Unexpected shopping turned into unexpected brand activation | Digital Mic Drop | Digital Marketing Advice & Inspiration

Comments are closed.