When just the right brand sponsors just the right content

Los Angeles Times Chie Hitotsuyama

Japanese artist Chie Hitotsuyama has a unique talent. She makes intricate art out of old, shredded newspapers. By carefully rolling, twisting and binding wet newspaper by hand, incredibly lifelike animal sculptures are taking shape.  

Have a look at this beautiful video short for her exhibition ‘Paper Trails’ and watch the video until the end – Did just the right brand sponsor just the right content?

We’d like to think so.

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