IKEA timely marketing response
Marketing Inspiration

Timely marketing: IKEA’s weapon of mass construction

June 12, 2018

IKEA has done it again. They’ve nailed yet another perfectly timed flash marketing response. When we last checked in with them, they had whipped up a clever on-the-fly response to a leaked fact about Game of »

Google learn digital marketing
Learn Digital Marketing

Learn digital marketing for free with Google

May 12, 2017

It’s safe to say that most services that Google roll out turn to pure gold. Now they’ve done it again. Google is taking content marketing to a whole new level with a learning initiative which »

IKEA Balenciaga real or false
Marketing Inspiration

There’s more than one way to school a copycat

May 2, 2017

There’s an old saying that goes “There’s more than one way to skin a cat.” Well, the PR and marketing folk at IKEA recently showed that there’s also more than one way to school a »

Absolut Warhol brand marketing
Marketing Inspiration

The bottle of booze that lasted for 25 years

April 28, 2017

Iconic vodka brand Absolut has managed to rock their brand marketing campaigns for over three decades. But no one is born an icon, so how did they do it? The answer: Their bottle. With a »

IKEA manual for love
Marketing Inspiration

Since Valentine’s Day is just around the corner…

February 9, 2017

…we thought we’d share an adorable little Valentine’s Day campaign, created by a crafty team of marketers at IKEA in Southeast Asia. Relationships do not usually come with a manual, even though it would sure be great »