5 captivating reasons to create a video from your landing page

This article on why you should create video content based on your existing landing pages is a guest contribution by Sam Stevens, Owner and Senior Writer at South Florida Copywriting. 

Did you know that adding a video to your landing page can increase conversion rates by as much as 86 percent?

If you want to capture your audience’s attention with a unique selling proposition, turn your existing landing page into a video script. It’s one of the most effective ways to engage your target market and convince them to purchase your product or service.

If you already have a high-performing landing page, there’s no question that converting it into a video script can take your results to the next level. Here are five reasons why video is the obvious choice.

1. Landing Pages Give Similar Information. Often the basic information on a landing page follows the same general organizational storyline of an effective video. A landing page and a video already have the following things in common:

   - Great tagline/opening line
   - Unique selling proposition
   - Hitting customers’ pain points
   - Highlighting the benefits of your offering
   - Social proof
   - Calls-to-action (CTAs)

2. Converting Existing Content is Cost-Effective. Rather than developing all new content, converting your existing information to video format can be a simple and cost-effective, sales-driven solution.

3. Sell Your Product in a More Dynamic and Modern Way. Video selling is a proven tactic that can boost sales. This is because capturing and maintaining your audience’s attention is much easier when you use video to deliver a message.

4. Videos Get Users to Stay. A video lengthens the average amount of time a user spends on your page, giving your message time to really sink in.

5. Raise Your Company’s Trust Factor. Hearing and watching someone represent a brand lowers the perceived risk of trying a new product or service. The person in the video could be an influencer, customer, or even an executive at your company.

Converting to Video is a No-Brainer

Studies show that people prefer watching a video to reading. All in all, this creates an even greater level of trust between your product and its intended audience that simply can’t be duplicated in print.