IKEA timely marketing response
MARKETING INSPIRATION

Timely marketing: IKEA’s weapon of mass construction

June 12, 2018

IKEA has done it again. They’ve nailed yet another perfectly timely marketing response. When we last checked in with them, they had whipped up a clever on-the-fly flash campaign as a response to a leaked »

Augmented Reality - Stranger Things
MARKETING INSPIRATION

Stranger Things, Augmented Reality and Snapchat

October 29, 2017

To those of you who can’t get enough of what’s going down in the ‘Upside Down’ (see what we did there?) – don’t fret. The highly anticipated second season of ‘Stranger Things’ is now out on »

IKEA Balenciaga real or false
MARKETING INSPIRATION

There’s more than one way to school a copycat

May 2, 2017

There’s an old saying that goes “There’s more than one way to skin a cat.” Well, the PR and marketing folk at IKEA recently showed that there’s also more than one way to school a »

IKEA manual for love
MARKETING INSPIRATION

Since Valentine’s Day is just around the corner…

February 9, 2017

…we thought we’d share an adorable little Valentine’s Day campaign, created by a crafty team of marketers at IKEA in Southeast Asia. Relationships do not usually come with a manual, even though it would sure be great »

IKEA refugee campaign
MARKETING INSPIRATION

IKEA’s refugee campaign 25 m2 of Syria is just plain brilliant

November 15, 2016

Furniture giant IKEA is well known flat packed furniture and Swedish meatballs, no news there. They are also well known for social responsibility and environmental awareness and in light of this year’s global refugee crisis, IKEA stepped »