Ooops, Spotify did it again… with a hilarious ad campaign

Music streaming giant Spotify is becoming known for ingenious marketing that goes viral like a Lennie Kravitz concert crotch shot. Remember that time when they went viral by thanking a user for her fantastic feedback through a message written in a playlist? Well, Spotify did it again. This time with an outdoor ad campaign

Capping off 2016 with a global outdoor ad campaign

The Spotify marketing team must have thought: ‘Let’s go big and let’s throw the kitchen sink in there while we’re at it!’ when they decided to cap off 2016 with a massive global-and-local outdoor ad campaign. The campaign, which pays homage to weird and wonderful user behavior, is Spotify’s biggest ever.

“Thanks, 2016. It’s been weird.”

What’s unique about this particular outdoor ad campaign is that Spotify has been mining their own user data to create hilarious, ingenious and localized copy - and they’ve even added their own little response to the users. The strapline that ties the campaign together is “Thanks, 2016. It’s been weird.”

In the US, one ad had this message:

“Dear person who made a playlist called ‘One Night Stand with Jeb Bush like He’s a Bond Girl in a European Casino,’ We have so many questions.”

In the UK, a billboard had this message:

“Dear 3,749 people who streamed ‘It’s The End Of The World As We Know It’ the day of the Brexit Vote,” Hang in There.”

Over here in Stockholm, where we are shacking up, a billboard with this message appeared in a prime downtown advertising spot:

“Dear person in Stockholm who created a 20-hour playlist called ‘Preparty!!’, Access code?”

As we love pancakes, this one is probably our favorite:

“To the person who played ‘I Took a Pill in Ibiza’ 52 times on the 9th of February, Everyone celebrates Pancake Day differently.”

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