Emotions are running wild on the internet after the US Presidential election yesterday where Donald Trump was elected the 45th President of the United States and thoughts, concerns, post-election jokes and memes are flooding social media.
Escaping Donald Trump
The moment it became clear that Donald Trump had won, many US citizens got into some kind of emergency response mode and, among other things, started researching ‘How to move to Canada’. In fact; the sheer volume of people that wanted to move/escape to Canada after the election caused the Government of Canada’s immigration website to crash. Yikes!
”You are looking for a new country, we are looking for new talent!”
One Swedish company anticipated this reaction and used it as timely, brilliant recruitment marketing. Based on statistics claiming that more than 1 in 4 Americans would consider leaving the country if Donald Trump is elected president, advertising agency Round & Round created ‘The great Trump escape’ – a website dedicated to attracting native English speaking creative talent. The strapline for the website is: ”You are looking for a new country, we are looking for new talent!” followed by:
“As a Stockholm based agency with international clients, we are currently looking for native English speaking creatives. So we thought, “Hey, why not give some of those American advertising people a break?”. You are, after all, pretty talented.”
The website also includes an informative and entertaining section about Sweden and an equally informative and entertaining employer branding section about Round & Round.
“So Sweden. Even if you might think so, we are in fact not known for neither chocolate nor watches (although we love those too). That’s Switzerland.”
And the kicker?
Interested (or fearful) creative talents could submit their portfolio through the website before the election, however, submissions would only be considered if Trump won.
“So, if this sounds interesting, just post your portfolio here. We will only receive it if and when Trump wins the election […] (But, honestly, we really hope it won’t come down to all that. Get your shit together, America.)”
Well, Round & Round, congratulations on a beautiful campaign and enjoy all your new American colleagues because, as it turns out, it did come down to all that.
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Peter Helin is the co-founder of Digital Mic Drop as well as a multi-disciplinary marketer. Peter juggles most of the content that you’ll find here on Digital Mic Drop and he is also helping Digital Mic Drop’s enterprise clients to success through consultation on all things digital marketing, copywriting, content creation and SEO projects. Things like that.
If you would like to get in touch, simply shoot him an email on email@example.com.