IKEA has done it again. They’ve nailed yet another perfectly timed flash marketing response. When we last checked in with them, they had whipped up a clever on-the-fly response to a leaked fact about Game of »
I recently met with an HR Manager at a large international company, her team, and representatives from their Marketing team to talk about recruitment marketing, job advert optimization, and employer branding, as I have done »
With the media landscape changing at hyperspeed, brands need new and creative ways to cut through the noise to reach and develop a relationship with their desired target audience. And increasingly, native advertising is proving a »
At companies? In many cases - no one, it seems. However, candidates care. A lot. Job ads, or job postings, are often the very first impression a potential candidate (or potential future employee) will get »
Howdy, reader! First of all, thank you for spending some of your time on Digital Mic Drop! Second of all, we would love to find out more about what you like about us. Did any »
I’m just gonna come out and say it: We love Absolut’s marketing department over here at Digital Mic Drop. The marketing campaigns they have produced throughout the years are stunning, they are impactful and often »
Engineering wonder boy Elon Musk is well-known for his spectacular product launches, whether it be solar panel roofs for Solar City or the new Tesla electric truck. But it probably doesn’t get much more spectacular »
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