Why lead generation is important for your business

Mathieu Picard, Anyleads
Mathieu Picard, Anyleads

This article on the importance of sales and marketing lead generation is a guest contribution by Mathieu Picard, CEO of Anyleads.


What is lead generation infrastructure?

Within the scope of direct marketing strategy, lead generation describes the process of stimulating and capturing interest in a product or service for the purpose of increasing sales.

For most companies, finding potential customers and successfully reaching them is a long and difficult process. Lead generation combines the marketing actions businesses can take to create and build interest in a product or service to generate new customers.

Technologically based marketing actions that rely on computer programs, database collection and the internet to find and contact potential customers are the foundation of lead generation infrastructure solutions.

However, lead generation can also mean direct contact through cold calling or events where sales representatives rouse interest and convert prospective customers into viable leads through face to face interactions.

Lead generation infrastructures are an example of SaaS (Software as a Service) which provides an API to automate the process of generating leads. The final result is a qualified and organized database of prospects (leads) that your business can use to target your message.

Automation can simplify the direct marketing actions of your business and allow you to focus your attention on less repetitive tasks. Using an email finder guarantees you a sustainable stream of prospects to contact every day and automated contact forms then allow you to identify which customers are the best to present your final sales pitch to.

As these technological processes change the marketing landscape, many marketing traditionalists may not have heard of these new approaches. Cutting-edge technology is making it possible to expand your customer base, multiply your growth and do so in a way that differentiates you from your competition.

What are the advantages?

There are many different strategic directions to go with digital and direct marketing options. Lead generation infrastructure which automates the tedious processes involved makes your outbound marketing significantly more efficient, at an affordable price.

When it comes to budget concerns email marketing is by far the cheapest direct marketing method. Although it has a low conversion rate it has the highest return on investment available.

There are many ways to increase the conversion rate and when you consider the expanded capabilities possible with lead generation SaaS it’s clear that this option gives you the most bang for your buck! Email marketing is an effective way to enhance traffic, visibility and sales which is why this approach boasts the highest ROI compared to all other (much more expensive) methods.

The use of a lead generation infrastructure is a good way to guarantee a reliable and continuous stream of new leads for your company! Make the best use of your valuable time by automating the most tedious and repetitive tasks!

How does it work?

The advanced search features available within the lead generation infrastructures allows you to compile mass lists of contacts that fit your unique requirements. The large lists are highly targeted so with each entry you increase your chances of contacting interested customers and converting them into viable leads.

“You can build massive, precisely targeted lists in only a few days” - Mathieu Picard

Lead generation infrastructure is also very useful for B2B businesses who wish to target their prospects through their professional email addresses. Most of the time the relevant information (emails, names, job titles and position etc) is gathered through data available on social media networks but by searching the name of the company or the domain of its website the software can also find employee emails to include in the database.

Trustworthy lead generation infrastructure:

Anyleads is a good example of a lead generation infrastructure that provides trustworthy services to customers all over the world. Anyleads uses back-end technology to mine data and compile highly targeted databases of contacts and an integrated API crawls, extracts and verifies the email addresses of your prospects. Additionally, an integrated CRM allows you to launch drip mailing campaigns with powerful retargeting and funnel generation.


Would you like to try it out?
Digital Mic Drop readers get 30% off their Anyleads subscription for a limited time with promotion code: DMD30.

Visit anyleads.com for more information and registration.


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