Molson awareness marketing
Marketing Inspiration

‘I am Canadian’ – A fridge full of awareness

March 12, 2017

Let’s continue on the theme of creative and inspirational awareness marketing campaigns. We’ve previously highlighted the Kiss Cam for unbiased love, IKEA’s unusual campaign to raise awareness of the Syrian refugee crisis and Sarah’s Journey – a Kickstarter project »

Flic Trump button
Marketing Inspiration

Trump Trump’s tweets with a Flic button

March 5, 2017

The Flic Bluetooth button is an ingenious little invention that helps you control everyday things. You can control the lights in your home, your stereo, your coffee machine, your TV, your thermostat, and more by »

Kiss Cam Love Has No Labels
Marketing Inspiration

The most important Kiss Cam ever?

February 18, 2017

The so-called ‘Kiss Cam’ is a cute, romantic feature at many sporting events in the United States. But what if it could be used for something more? What if it could be used to actually »

IKEA manual for love
Marketing Inspiration

Since Valentine’s Day is just around the corner…

February 9, 2017

…we thought we’d share an adorable little Valentine’s Day campaign, created by a crafty team of marketers at IKEA in Southeast Asia. Relationships do not usually come with a manual, even though it would sure be great »

Job ad - President Obama
Marketing Inspiration

A job ad fit for a President

January 22, 2017

Friday the 20th of January 2017 was a big day in the United States. It was Inauguration Day, the first day on the job, for President Donald J. Trump. This was the culmination of a »

Spotify ad campaign
Marketing Inspiration

Ooops, Spotify did it again… with a hilarious ad campaign

December 11, 2016

Music streaming giant Spotify is becoming known for ingenious marketing that goes viral like a Lennie Kravitz concert crotch shot. Remember that time when they went viral by thanking a user for her fantastic feedback through »

Brand activation Mall of Scandinavia
Marketing Inspiration

Unexpected shopping turned into unexpected brand activation

November 29, 2016

When Mall of Scandinavia, a new mega-mall in Stockholm, Sweden, was gearing up for its grand opening their marketing team wanted to get some brand activation going. They wanted to attempt to capture the attention of the »

IKEA refugee campaign
Marketing Inspiration

IKEA’s refugee campaign 25 m2 of Syria is just plain brilliant

November 15, 2016

Furniture giant IKEA is well known flat packed furniture and Swedish meatballs, no news there. They are also well known for social responsibility and environmental awareness and in light of this year’s global refugee crisis, IKEA stepped »

Seth Taras Know where you stand
Marketing Inspiration

The History Channel wants you to know where you stand

November 10, 2016

The History Channel commissioned award-winning photographer Seth Taras to create a worldwide campaign where the goal was to ”Motivate people to understand the history of where they live by watching the History Channel.” Taras traveled »

Donald Trump
Marketing Inspiration

The Great Trump Escape

November 9, 2016

Emotions are running wild on the internet after the US Presidential election yesterday where Donald Trump was elected the 45th President of the United States and thoughts, concerns, post-election jokes and memes are flooding social »