IKEA Balenciaga real or false
MARKETING INSPIRATION

There’s more than one way to school a copycat

May 2, 2017

There’s an old saying that goes “There’s more than one way to skin a cat.” Well, the PR and marketing folk at IKEA recently showed that there’s also more than one way to school a »

Absolut Warhol brand marketing
MARKETING INSPIRATION

The bottle of booze that lasted for 25 years

April 28, 2017

Iconic vodka brand Absolut has managed to rock their brand marketing campaigns for over three decades. But no one is born an icon, so how did they do it? The answer: Their bottle. With a »

Adobe Stock WolfBear
MARKETING INSPIRATION

Adobe Stock makes fun of hovering Art Directors

April 16, 2017

Adobe is back with a new campaign that is sure to put a smirk on every marketer and designer’s face. When we last checked in on them, the image editing giant was launching their stock »

Molson awareness marketing
MARKETING INSPIRATION

‘I am Canadian’ – A fridge full of awareness

March 12, 2017

Let’s continue on the theme of creative and inspirational awareness marketing campaigns. We’ve previously highlighted the Kiss Cam for unbiased love, IKEA’s unusual campaign to raise awareness of the Syrian refugee crisis and Sarah’s Journey – a Kickstarter project »

Flic Trump button
MARKETING INSPIRATION

Trump Trump’s tweets with a Flic button

March 5, 2017

The Flic Bluetooth button is an ingenious little invention that helps you control everyday things. You can control the lights in your home, your stereo, your coffee machine, your TV, your thermostat, and more by »

Kiss Cam Love Has No Labels
MARKETING INSPIRATION

The most important Kiss Cam ever?

February 18, 2017

The so-called ‘Kiss Cam’ is a cute, romantic feature at many sporting events in the United States. But what if it could be used for something more? What if it could be used to actually »

IKEA manual for love
MARKETING INSPIRATION

Since Valentine’s Day is just around the corner…

February 9, 2017

…we thought we’d share an adorable little Valentine’s Day campaign, created by a crafty team of marketers at IKEA in Southeast Asia. Relationships do not usually come with a manual, even though it would sure be great »

Job ad - President Obama
MARKETING INSPIRATION

A job ad fit for a President

January 22, 2017

Friday the 20th of January 2017 was a big day in the United States. It was Inauguration Day, the first day on the job, for President Donald J. Trump. This was the culmination of a »

Spotify ad campaign
MARKETING INSPIRATION

Ooops, Spotify did it again… with a hilarious ad campaign

December 11, 2016

Music streaming giant Spotify is becoming known for ingenious marketing that goes viral like a Lennie Kravitz concert crotch shot. Remember that time when they went viral by thanking a user for her fantastic feedback through »

Brand activation Mall of Scandinavia
MARKETING INSPIRATION

Unexpected shopping turned into unexpected brand activation

November 29, 2016

When Mall of Scandinavia, a new mega-mall in Stockholm, Sweden, was gearing up for its grand opening their marketing team wanted to get some brand activation going. They wanted to attempt to capture the attention of the »