IKEA refugee campaign

IKEA’s refugee campaign 25 m2 of Syria is just plain brilliant

November 15, 2016

Furniture giant IKEA is well known flat packed furniture and Swedish meatballs, no news there. They are also well known for social responsibility and environmental awareness and in light of this year’s global refugee crisis, IKEA stepped »

Seth Taras Know where you stand

The History Channel wants you to know where you stand

November 10, 2016

The History Channel commissioned award-winning photographer Seth Taras to create a worldwide campaign where the goal was to ”Motivate people to understand the history of where they live by watching the History Channel.” Taras traveled »

Donald Trump

The Great Trump Escape

November 9, 2016

Emotions are running wild on the internet after the US Presidential election yesterday where Donald Trump was elected the 45th President of the United States and thoughts, concerns, post-election jokes and memes are flooding social »

Los Angeles Times Chie Hitotsuyama

When just the right brand sponsors just the right content

October 24, 2016

Japanese artist Chie Hitotsuyama has a unique talent. She makes intricate art out of old, shredded newspapers. By carefully rolling, twisting and binding wet newspaper by hand, incredibly lifelike animal sculptures are taking shape.   Have a look at »

Content marketing

Content marketing: A great content trifecta

January 20, 2016

I am usually the one doing all the typing when it comes to content creation, both as a freelance writer and in my day job as a marketing guy in the recruitment industry. I am usually »