Marketing Advice & Knowledge

 

The essential guide to writing a really great job advert

Writing a really great, keyword optimized and targeted job advert is not easy. But, it’s worth putting in the time and effort because when it comes time to recruit, regardless if you are a running »

Q&A with ex Manhattan PR concierge Amy Johansson

After our interview with PR expert Amy Johansson a lot of our readers have reached out with questions around PR. So, we thought we’d catch up with Amy again to shed some light on these »

 

5 ways to create a winning presence at the B2B trade show

Making your B2B trade show booth stand out doesn’t have to cost the entire marketing budget You have a great brand – take it out of the box, let it stretch its legs and let »

 

Deliver content webinars like a boss

 

Hosting a content webinar is a great way of sharing your company’s subject matter expertise with the world and at the same time showcase your brand as a knowledge hub. You can meet with lots »

 

Design a winning content webinar in 7 steps

Hosting a content webinar is a great way of sharing your company’s subject matter expertise with the world and at the same time showcase your brand as a knowledge hub. You can meet with lots »

 

Make your digital marketing campaigns ‘mic droppingly’ awesome

Remember when you used to say ‘Boom!’ after doing something awesome, like delivering a kick ass pitch, hitting someone with a great comeback to a comment or after closing the deal of the month? Good »

 

Hot tip for marketers: Instead of spending time creating client Personas…

Spend time with your actual clients and your sales teams. They have all the answers you are looking for. Trust me. In marketing, it has become quite common to create client personas for potential client »

 

Sticks and stones may break your bones but words will never hurt you. (Unless you are a brand, then read on.)

This old children’s rhyme may still bear weight on the average school yard but when it comes to the business world and your company brand – words can definitely hurt you. Misspelt words, that is. »

 

Storytelling through relatable content

How can you convey the importance and value of a service that is highly technical and niche to decision makers with limited subject matter knowledge? The answer is: Storytelling through relatable content. Tell them your »

 

Analytics is everything. Well, almost.

Summer is a time when most things slow down and holiday-mode kicks in. The summer is also a great time to take the opportunity to analyze past projects and reflect on how things can be »

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