Daily Drop
Press releases: One bullet left in the proverbial rifle
I was given a challenge the other day. My CEO said to me, in the context of doing a press release and PR around a major partnership: “If we have one bullet left in the »
PR
MARKETING INSPIRATION
There’s more than one way to school a copycat
There’s an old saying that goes “There’s more than one way to skin a cat.” Well, the PR and marketing folk at IKEA recently showed that there’s also more than one way to school a »
MARKETING INTERVIEWS
Interview: ’Talktrigging’ – the third rail in social media engagement
When it comes to drumming up social media engagement, there are a few routes you can go down. You can provide your readers with like-friendly/valuable/funny content that will generate organic engagement (unpaid likes, shares, and »
LEARN DIGITAL MARKETING
Q&A with ex Manhattan PR concierge Amy Johansson
After our interview with PR expert Amy Johansson a lot of our readers have reached out with questions around PR. So, we thought we’d catch up with Amy again to shed some light on these »
MARKETING INTERVIEWS
Interview with an ex Manhattan PR concierge
Digital Mic Drop is all about marketing inspiration and that, of course, includes inspiring marketing people. We got a chance to catch up with Amy Johansson who used to work as a PR concierge in »