IKEA Balenciaga real or false

There’s more than one way to school a copycat

May 2, 2017

There’s an old saying that goes “There’s more than one way to skin a cat.” Well, the PR and marketing folk at IKEA recently showed that there’s also more than one way to school a »

PR- Amy Johansson

Q&A with ex Manhattan PR concierge Amy Johansson

December 19, 2016

After our interview with PR expert Amy Johansson a lot of our readers have reached out with questions around PR. So, we thought we’d catch up with Amy again to shed some light on these »

PR- Amy Johansson

Interview with an ex Manhattan PR concierge

December 4, 2016

Digital Mic Drop is all about marketing inspiration and that, of course, includes inspiring marketing people. We got a chance to catch up with Amy Johansson who used to work as a PR concierge in »