IKEA Balenciaga real or false
Marketing Inspiration

There’s more than one way to school a copycat

May 2, 2017

There’s an old saying that goes “There’s more than one way to skin a cat.” Well, the PR and marketing folk at IKEA recently showed that there’s also more than one way to school a »

PR- Amy Johansson
Learn Digital Marketing

Q&A with ex Manhattan PR concierge Amy Johansson

December 19, 2016

After our interview with PR expert Amy Johansson a lot of our readers have reached out with questions around PR. So, we thought we’d catch up with Amy again to shed some light on these »

PR- Amy Johansson
Marketing Interviews

Interview with an ex Manhattan PR concierge

December 4, 2016

Digital Mic Drop is all about marketing inspiration and that, of course, includes inspiring marketing people. We got a chance to catch up with Amy Johansson who used to work as a PR concierge in »