Brand activation Mall of Scandinavia

Unexpected shopping turned into unexpected brand activation

November 29, 2016

When Mall of Scandinavia, a new mega-mall in Stockholm, Sweden, was gearing up for its grand opening their marketing team wanted to get some brand activation going. They wanted to attempt to capture the attention of the »

IKEA refugee campaign

IKEA’s refugee campaign 25 m2 of Syria is just plain brilliant

November 15, 2016

Furniture giant IKEA is well known flat packed furniture and Swedish meatballs, no news there. They are also well known for social responsibility and environmental awareness and in light of this year’s global refugee crisis, IKEA stepped »

Seth Taras Know where you stand

The History Channel wants you to know where you stand

November 10, 2016

The History Channel commissioned award-winning photographer Seth Taras to create a worldwide campaign where the goal was to ”Motivate people to understand the history of where they live by watching the History Channel.” Taras traveled »

Donald Trump

The Great Trump Escape

November 9, 2016

Emotions are running wild on the internet after the US Presidential election yesterday where Donald Trump was elected the 45th President of the United States and thoughts, concerns, post-election jokes and memes are flooding social »