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The experimental marketing campaign that became the world’s most-viewed live stream

Red Bull Stratos: Experimental marketing like the world had never seen before Back in October 2012 energy drink company Red Bull broke new ground in the field of experimental marketing. They took it to new frontiers. To the edge of space actually.   Red Bull sponsored Austrian skydiver Felix Baumgartner in his attempt to freefall […]

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The bottle of booze that lasted for 25 years

The original Absolut ad by Andy Warhol   Iconic vodka brand Absolut has managed to rock their brand marketing campaigns for over three decades. But no one is born an icon, so how did they do it?   The answer: Their bottle. With a bit of help from none other than world renowned artist Andy […]

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For HR, digital reference checking is the new black

  I’ve been away away from Digital Mic Drop for a long time now. Way longer than I would have thought and would have wanted, but time is both flighty and limited. Since my last post, a lot has happened.   Here’s some of what’s been going down: I was given an opportunity to head […]

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Purpose-based marketing: Time to do something that matters

  Digital Mic Drop has been in a bit of a hiatus state over the past 9 months. That’s a long time for a blog not to be updated. Babies have been both made and born in that time.   But, the good news is: I, Peter, your friendly neighborhood marketing blogger, am back. Find […]

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What is UX Writing? Amy Johansson, UX Writer knows

  Recently, my LinkedIn mailbox has been like a Kardashian sister’s experience seated front-row at an NBA game. I’m suddenly the Belle of the Ball, being courted, recruited and sought after by countless household name companies. I’m still a writer. How the Hell did I manage this? J.K. Rowling I am not. What I am […]

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Stranger Things, Augmented Reality and Snapchat

  To those of you who can’t get enough of what’s going down in the ‘Upside Down’ (see what we did there?) – don’t fret. The highly anticipated second season of ‘Stranger Things’ is now out on Netflix. But you probably knew that already.   What you may not know is that Netflix has partnered […]

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Startups: Marketing challenges and how to overcome them

  Every job comes with a set of challenges. At a startup, these challenges are magnified with the pressure of building something new that is yet to be proven. Marketing a startup can be a challenge as you and your team have a huge responsibility to take a tiny seed and grow it into a […]

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Amnon and Hadar make people smile with funny video ads

  Video ad producers Amnon Picker and Hadar Madmoni from The 13th Way   Video is a big thing nowadays. BIG. The new generation consumes petabytes of video content. If you would take a look at your social media feed right now, you will most likely see an almost even split between status updates and […]

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Disruptor Chris Moss on 30 years of challenging the status quo

  At Digital Mic Drop, we sometimes come across our interview subjects in the most random places. But then again, that is also often where you find the most brilliant, most inspiring people. The changemakers. The disruptors. The people that dare to challenge the status quo.   The man you are about to get acquainted […]

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The app that could be every copywriter’s dream come true

When we write content for Digital Mic Drop, it’s very often a case of burning the good ol’ midnight oil. Everyone who is a copywriter, or anyone who has worked in any kind of creative role for that matter, knows what it’s like.   You’ve had your creative juices pouring out of you all day […]