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Top Influencer Sam Hurley on trends, tools, insights and influencers

  Sam Hurley is ranked the #1 Global Digital Marketing Influencer and if you follow him on Twitter, LinkedIn or Facebook, you will never lack good stuff to read up on and hone your digital marketing skills. But all that aside; what we like the most about Sam is that he could potentially be the […]

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How NRJ turned 13,000 concert visitors into digital event marketers

  NRJ Star Night is one of Switzerland’s largest music events, hosted by radio station network NRJ. Numerous national and international acts hit the stage to entertain a crowd of no less than 13,000 people. Photo sharing and the almighty viral buzz Nowadays social media plays a pivotal part in the marketing of events and […]

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Ooops, Spotify did it again… with a hilarious ad campaign

  Music streaming giant Spotify is becoming known for ingenious marketing that goes viral like a Lennie Kravitz concert crotch shot. Remember that time when they went viral by thanking a user for her fantastic feedback through a message written in a playlist? Well, Spotify did it again. This time with an outdoor ad campaign […]

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Did Norwegian just pull off the funniest realtime marketing campaign of the year?

The crafty marketing team at Norwegian, a rapidly growing low fares airline, picked up on the recent news of Hollywood super couple Brad Pitt and Angelina Jolie’s pending divorce and created what could be the funniest real-time marketing campaign of the year. Norwegian hit the nail dead center on its head with the below newspaper […]

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The pros and cons of outsourced marketing tech

  Digital marketing often requires investments in various marketing technology, whether it be a website, an app, a marketing automation system, a banner production tool, or a content management solution. Nothing new there. It has its placeholder in most companies’ marketing budgets.   In order to lower the production costs and save valuable time for […]

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How to write inclusive, unbiased job adverts – and get more applicants

For over a decade, in my job as a recruitment marketer, I have educated both HR teams and marketers on how to write better job adverts. Now I’m on a mission to take my old teachings to the next level and educate employers on how to write unbiased job adverts and create unbiased recruitment marketing […]

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Learn digital marketing with Google

  It’s safe to say that most services that Google roll out turn to pure gold. Now they’ve done it again. Google is taking content marketing to a whole new level with a learning initiative which enables anyone to learn digital marketing for free.   In true Google fashion, the user experience is both playful […]