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IKEA is back! From Balenciaga’s blue bag to Game of Thrones’ fur capes

  With their epic blue bag rip-off response to Balenciaga that made it to every blog and news outlet around the world faster than you can say “teeny-tiny allen key” fresh in mind, IKEA is back with another amazing flash marketing response.   And yes, it has landed them yet another gained media slam-dunk. This […]

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Learn digital marketing for free – 10 great resources

  Our article about Google’s free digital marketing certification went completely bananas and so, so many of our readers signed up to get certified and learn digital marketing or take their existing marketing skills from good to freakin’ awesome.   Therefore, we thought we’d dig up some more free digital marketing courses for you to […]

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INTRODUCING: 5 Minute Marketing – How to set up a sponsored post on Facebook

  We are marketers, we get it. Sometimes you don’t need all the fluff and all the background info. Sometimes you just need someone to tell you how to do that thing you need to do in simple, straight forward terms so that you can get it done.   That’s why we are introducing our […]

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HR + Marketing + Collaboration = Recruitment Marketing Squared

I recently met with an HR Manager at a large international company, her team, and representatives from their Marketing team to talk about recruitment marketing, job advert optimization, and employer branding, as I have done countless times before. ”HR and Marketing are going to start collaborating more!”   The HR Manager cheerfully said to the […]

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Influencer Nina Jansdotter on People-to-People marketing and why ads don’t work anymore

  We love speaking to influencers and get their take on the world of marketing. Recently, we had a chance to catch up with Swedish influencer Nina Jansdotter for a quick-fire round of questions about marketing trends, her love of People-to-People marketing and why traditional branded ads don’t work anymore. This is Nina Jansdotter: Nina […]

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Timely marketing: IKEA’s weapon of mass construction

IKEA has done it again. They’ve nailed yet another perfectly timely marketing response. When we last checked in with them, they had whipped up a clever on-the-fly flash campaign as a response to a leaked fact about Game of Thrones capes being made by IKEA fur rugs.   Before that, they schooled Balenciaga with their […]

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If I never saw another roll-up ever again

My roll-up, waiting at a bus stop, on it’s way home or there. Who knows.   You guys are marketers, you’ve been there. Dragged that roll-up across town and country. Felt the weight on your shoulder. Cursed how the carry case’s nylon straps dig into your hands or shoulders. Wondered why on earth you decided […]

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The experimental marketing campaign that became the world’s most-viewed live stream

Red Bull Stratos: Experimental marketing like the world had never seen before Back in October 2012 energy drink company Red Bull broke new ground in the field of experimental marketing. They took it to new frontiers. To the edge of space actually.   Red Bull sponsored Austrian skydiver Felix Baumgartner in his attempt to freefall […]

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How Volvo intercepted the Super Bowl and scored a Twitter touchdown

This is an oldie but goodie. Back in January 2015, leading up to the sporting event of the year in the United States, Swedish car brand Volvo did something bold. Something daring. Something unheard of. You may call it guerilla marketing, you call it a low blow in marketing ethics, or you may call it […]

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How a naked rock star on a truck in London inspired our marketing blog

Provocative title? Well, not nearly as provocative as the incredible story behind it. This is the tale of how one of the world’s most famous (and infamous) rockers and his manager’s incredible, bold marketing stunt inspired the creation of the Digitalmicdrop.com marketing blog. True story.   Let’s take it from the top…   Alice Cooper, […]