The pros and cons of outsourced marketing tech


Digital marketing often requires investments in various marketing technology, whether it be a website, an app, a marketing automation system, a banner production tool, or a content management solution. Nothing new there. It has its »


Top Influencer Sam Hurley on trends, tools, insights and influencers


Sam Hurley is ranked the #1 Global Digital Marketing Influencer and if you follow him on Twitter, LinkedIn or Facebook, you will never lack good stuff to read up on and hone your digital marketing skills. But all that aside; »


Hubspot’s Dan Tyre on how Inbound marketing changed the game forever


Inbound marketing strategies are now becoming the norm for many companies around the world. We wanted to find out more about how Inbound is changing the world of sales and marketing, so what better than »


Why influencers are important – Interview with best-selling author Mark Schaefer


There is a lot of buzz around marketing- and social media influencers in today’s online landscape. We wanted to find out more about why they are considered so important, so we reached out to one »


Interview: ’Talktrigging’ – the third rail in social media engagement


When it comes to drumming up social media engagement, there are a few routes you can go down. You can provide your readers with like-friendly/valuable/funny content that will generate organic engagement (unpaid likes, shares, and »


Interview with an ex Manhattan PR concierge


Digital Mic Drop is all about marketing inspiration and that, of course, includes inspiring marketing people. We got a chance to catch up with Amy Johansson who used to work as a PR concierge in »


Imad Elabdala is helping refugee children through his book ‘Sarah’s Journey’


Digital Mic Drop is all about highlighting incredible campaigns and this one campaign aimed at helping refugee children struck such a chord with us that we reached out to the creator to find out more »

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