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Month: October 2016

How a naked rock star on a broken down truck in London inspired this blog

October 13, 2016 Peter Helin 0

Provocative title? Well, not nearly as provocative as the incredible story behind it. This is the tale of how one of the world’s most famous (and infamous) rockers and his manager’s incredible, bold marketing stunt inspired the creation of Digitalmicdrop.com. … [Read the full article]

How Adobe turned overly shiny happy people into viral marketing gold

October 9, 2016 Peter Helin 0

Shiny happy people is not just a 90’s hit song by REM, it is also what you see on many, many of today’s corporate websites. Often times you’ll also stumble upon the exact same shiny happy people on different websites … [Read the full article]

How Volvo intercepted the Super Bowl and scored a Twitter touchdown

October 1, 2016 Peter Helin 0

This is an oldie but goodie. Back in January 2015, leading up to the sporting event of the year in the United States, Swedish car brand Volvo did something bold. Something daring. Something unheard of. You may call it guerilla marketing, … [Read the full article]

Recent Mic Drops

  • How a naked rock star on a broken down truck in London inspired this blog
  • How Adobe turned overly shiny happy people into viral marketing gold
  • How Volvo intercepted the Super Bowl and scored a Twitter touchdown
  • Did Norwegian just pull off the funniest real-time marketing campaign of the year?
  • How to make your digital marketing campaigns ‘mic droppingly’ awesome
  • 6 months of consumer social media marketing by the numbers
  • How Sabian and Glen Sobel rocked the Instagram takeover
  • SEO: From zero to SEO’d in 15 hours – Part 3: The proof is in the pudding
  • Social media: How a children’s cart can help harness the power of hashtags in consumer social media marketing
  • Slow day in the office? Here’s how you can keep on keepin’ on creating marketing value
  • SEO: From zero to SEO’d in 15 hours – Part 2: Content improvements and amazing initial results
  • SEO: From zero to SEO’d in 15 hours – Part 1: Scoping it out
  • Marketing strategy: Hot tip for marketers: Instead of spending time creating client Personas…
  • ”We write great code, we love that stuff but…”
  • An ice cream truck on a deserted street

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