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IKEA has done it again. They’ve nailed yet another perfectly timely marketing response. When we last checked in with them, they had whipped up a clever on-the-fly flash campaign as a response to a leaked fact about Game of Thrones capes being made by IKEA fur rugs.   Before that, […]

My roll-up, waiting at a bus stop, on it’s way home or there. Who knows.   You guys are marketers, you’ve been there. Dragged that roll-up across town and country. Felt the weight on your shoulder. Cursed how the carry case’s nylon straps dig into your hands or shoulders. Wondered […]

The original Absolut ad by Andy Warhol   Iconic vodka brand Absolut has managed to rock their brand marketing campaigns for over three decades. But no one is born an icon, so how did they do it?   The answer: Their bottle. With a bit of help from none other […]

Red Bull Stratos: Experimental marketing like the world had never seen before Back in October 2012 energy drink company Red Bull broke new ground in the field of experimental marketing. They took it to new frontiers. To the edge of space actually.   Red Bull sponsored Austrian skydiver Felix Baumgartner […]

This is an oldie but goodie. Back in January 2015, leading up to the sporting event of the year in the United States, Swedish car brand Volvo did something bold. Something daring. Something unheard of. You may call it guerilla marketing, you call it a low blow in marketing ethics, […]

Provocative title? Well, not nearly as provocative as the incredible story behind it. This is the tale of how one of the world’s most famous (and infamous) rockers and his manager’s incredible, bold marketing stunt inspired the creation of the Digitalmicdrop.com marketing blog. True story.   Let’s take it from […]

Inbound marketing strategies are now becoming the norm for many companies around the world. We wanted to find out more about how Inbound is changing the world of sales and marketing, so what better than to go straight to the source: HubSpot Sales Director Dan Tyre. This is HubSpot: HubSpot […]

  Video ad producers Amnon Picker and Hadar Madmoni from The 13th Way   Video is a big thing nowadays. BIG. The new generation consumes petabytes of video content. If you would take a look at your social media feed right now, you will most likely see an almost even […]

  Every job comes with a set of challenges. At a startup, these challenges are magnified with the pressure of building something new that is yet to be proven. Marketing a startup can be a challenge as you and your team have a huge responsibility to take a tiny seed […]

  To those of you who can’t get enough of what’s going down in the ‘Upside Down’ (see what we did there?) – don’t fret. The highly anticipated second season of ‘Stranger Things’ is now out on Netflix. But you probably knew that already.   What you may not know […]