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How Volvo intercepted the Super Bowl and scored a Twitter touchdown

October 1, 2016 Peter Helin 0

This is an oldie but goodie. Back in January 2015, leading up to the sporting event of the year in the United States, Swedish car brand Volvo did something bold. Something daring. Something unheard of. You may call it guerilla marketing, … [Read the full article]

Did Norwegian just pull off the funniest real-time marketing campaign of the year?

September 26, 2016 Peter Helin 0

The crafty marketing team at Norwegian, a rapidly growing low fares airline, picked up on the recent news of Hollywood super couple Brad Pitt and Angelina Jolie’s pending divorce. Norwegian hit the nail dead center on its head with the … [Read the full article]