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Month: September 2016

Did Norwegian just pull off the funniest real-time marketing campaign of the year?

September 26, 2016 Peter Helin 0

The crafty marketing team at Norwegian, a rapidly growing low fares airline, picked up on the recent news of Hollywood super couple Brad Pitt and Angelina Jolie’s pending divorce. Norwegian hit the nail dead center on its head with the … [Read the full article]

How to make your digital marketing campaigns ‘mic droppingly’ awesome

September 21, 2016 Peter Helin 0

Remember when you used to say ‘Boom!’ after doing something awesome, like delivering a kick ass pitch, hitting someone with a great comeback to a comment or after closing the deal of the month? Good for you. Well, ‘Boom!’ is … [Read the full article]

6 months of consumer social media marketing by the numbers

September 18, 2016 Peter Helin 0

Yesterday, my color fun run event production client threw their last bash for the year when a couple of thousand runners took to the streets of Stockholm and literally made the Swedish capital just that little bit more colorful. Color … [Read the full article]

Recent Posts

  • How Volvo intercepted the Super Bowl and scored a Twitter touchdown
  • Did Norwegian just pull off the funniest real-time marketing campaign of the year?
  • How to make your digital marketing campaigns ‘mic droppingly’ awesome
  • 6 months of consumer social media marketing by the numbers
  • How Sabian and Glen Sobel rocked the Instagram takeover
  • SEO: From zero to SEO’d in 15 hours – Part 3: The proof is in the pudding
  • Social media: How a children’s cart can help harness the power of hashtags in consumer social media marketing
  • Slow day in the office? Here’s how you can keep on keepin’ on creating marketing value
  • SEO: From zero to SEO’d in 15 hours – Part 2: Content improvements and amazing initial results
  • SEO: From zero to SEO’d in 15 hours – Part 1: Scoping it out
  • Marketing strategy: Hot tip for marketers: Instead of spending time creating client Personas…
  • ”We write great code, we love that stuff but…”
  • An ice cream truck on a deserted street
  • Content marketing: A great content trifecta
  • Sticks and stones may break your bones but words will never hurt you. (Unless you are a brand, then read on.)

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