Author: digitalmicdrop

  To those of you who can’t get enough of what’s going down in the ‘Upside Down’ (see what we did there?) – don’t fret. The highly anticipated second season of ‘Stranger Things’ is now out on Netflix. But you probably knew that already.   What you may not know […]

  Every job comes with a set of challenges. At a startup, these challenges are magnified with the pressure of building something new that is yet to be proven. Marketing a startup can be a challenge as you and your team have a huge responsibility to take a tiny seed […]

  Video ad producers Amnon Picker and Hadar Madmoni from The 13th Way   Video is a big thing nowadays. BIG. The new generation consumes petabytes of video content. If you would take a look at your social media feed right now, you will most likely see an almost even […]

  At Digital Mic Drop, we sometimes come across our interview subjects in the most random places. But then again, that is also often where you find the most brilliant, most inspiring people. The changemakers. The disruptors. The people that dare to challenge the status quo.   The man you […]

When we write content for Digital Mic Drop, it’s very often a case of burning the good ol’ midnight oil. Everyone who is a copywriter, or anyone who has worked in any kind of creative role for that matter, knows what it’s like.   You’ve had your creative juices pouring […]

  Sam Hurley is ranked the #1 Global Digital Marketing Influencer and if you follow him on Twitter, LinkedIn or Facebook, you will never lack good stuff to read up on and hone your digital marketing skills. But all that aside; what we like the most about Sam is that […]

  NRJ Star Night is one of Switzerland’s largest music events, hosted by radio station network NRJ. Numerous national and international acts hit the stage to entertain a crowd of no less than 13,000 people. Photo sharing and the almighty viral buzz Nowadays social media plays a pivotal part in […]

  Music streaming giant Spotify is becoming known for ingenious marketing that goes viral like a Lennie Kravitz concert crotch shot. Remember that time when they went viral by thanking a user for her fantastic feedback through a message written in a playlist? Well, Spotify did it again. This time […]

The crafty marketing team at Norwegian, a rapidly growing low fares airline, picked up on the recent news of Hollywood super couple Brad Pitt and Angelina Jolie’s pending divorce and created what could be the funniest real-time marketing campaign of the year. Norwegian hit the nail dead center on its […]

  Digital marketing often requires investments in various marketing technology, whether it be a website, an app, a marketing automation system, a banner production tool, or a content management solution. Nothing new there. It has its placeholder in most companies’ marketing budgets.   In order to lower the production costs […]