Spotlight articles

Absolut - The vodka with nothing to hide
Marketing Inspiration

Absolut’s employees have absolutely nothing to hide

February 12, 2018

I’m just gonna come out and say it: We love Absolut’s marketing department over here at Digital Mic Drop. The marketing campaigns they have produced throughout the years are stunning, they are impactful and often »

Working with multiple brands
Marketing Inspiration

The power of wearing multiple hats

February 4, 2018

A decade and change. That’s how long I’ve been working for my current employer, my day job. Yes, I have one of those. Digital Mic Drop is my passion project and my day job keeps »

What is UX Writing?
Learn Digital Marketing

What is UX Writing? Amy Johansson knows

November 17, 2017

This article on the ins and outs of UX Writing is a guest contribution by Amy Johansson, former Manhattan PR concierge and now UX Writer.    Recently, my LinkedIn mailbox has been like a Kardashian sister’s »

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