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Spotlight articles

IKEA timely marketing response
Marketing Inspiration

Timely marketing: IKEA’s weapon of mass construction

June 12, 2018

IKEA has done it again. They’ve nailed yet another perfectly timed flash marketing response. When we last checked in with them, they had whipped up a clever on-the-fly response to a leaked fact about Game of »

Writing great job ads
Opinion

Who cares about job ads anyway?

March 27, 2018

At companies? In many cases – no one, it seems. However, candidates care. A lot. Job ads, or job postings, are often the very first impression a potential candidate (or potential future employee) will get »

Opinion

What do you like about Digital Mic Drop?

February 23, 2018

Howdy, reader! First of all, thank you for spending some of your time on Digital Mic Drop! Second of all, we would love to find out more about what you like about us. Did any »

Absolut - The vodka with nothing to hide
Marketing Inspiration

Absolut’s employees have absolutely nothing to hide

February 12, 2018

I’m just gonna come out and say it: We love Absolut’s marketing department over here at Digital Mic Drop. The marketing campaigns they have produced throughout the years are stunning, they are impactful and often »

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