The so-called ‘Kiss Cam’ is a cute, romantic feature at many sporting events in the United States. But what if it could be used for something more? What if it could be used to actually do good and spread awareness?
The Kiss Cam - reinvented to spread awareness
At the 2017 NFL Pro Bowl in Orlando, Florida, the Love Has No Labels movement reinvented the Kiss Cam and turned it into a symbol for unbiased love. The video below was released on Valentine’s Day and encourages people to visit the Love Has No Labels website to learn about ways to reduce bias.
Trending on Youtube
The video is trending on Youtube and has been viewed over 3 million times in the two weeks since its release. Besides the video, the campaign also includes TV advertising spots and digital banners.
Digital Mic Drop is all about marketing inspiration and we absolutely love this important message, and we also love the creative use of technology to spread awareness.