Brand activation Mall of Scandinavia
MARKETING INSPIRATION

Unexpected shopping turned into unexpected brand activation

November 29, 2016

When Mall of Scandinavia, a new mega-mall in Stockholm, Sweden, was gearing up for its grand opening their marketing team wanted to get some brand activation going. They wanted to attempt to capture the attention of the »

Los Angeles Times Chie Hitotsuyama
MARKETING INSPIRATION

When just the right brand sponsors just the right content

October 24, 2016

Japanese artist Chie Hitotsuyama has a unique talent. She makes intricate art out of old, shredded newspapers. By carefully rolling, twisting and binding wet newspaper by hand, incredibly lifelike animal sculptures are taking shape.   Have a look at »