Molson awareness marketing
MARKETING INSPIRATION

‘I am Canadian’ – A fridge full of awareness

March 12, 2017

Let’s continue on the theme of creative and inspirational awareness marketing campaigns. We’ve previously highlighted the Kiss Cam for unbiased love, IKEA’s unusual campaign to raise awareness of the Syrian refugee crisis and Sarah’s Journey – a Kickstarter project »

Brand activation Mall of Scandinavia
MARKETING INSPIRATION

Unexpected shopping turned into unexpected brand activation

November 29, 2016

When Mall of Scandinavia, a new mega-mall in Stockholm, Sweden, was gearing up for its grand opening their marketing team wanted to get some brand activation going. They wanted to attempt to capture the attention of the »