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”We write great code, we love that stuff but…”

March 9, 2016

Over the past couple of months I’ve had several conversations that have been eerily similar. Almost to a tee. The conversations have all been with inspirational startup founders who are hard at work, coding the »

Alice Cooper press release
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An ice cream truck on a deserted street

February 26, 2016

Good marketing is about being clear. It’s about getting your point across very quickly, cut through the noise and it’s about using fairly few words to convey a sometimes quite complex value proposition. Songwriters are »

Alice Cooper band press release
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The Alice Cooper press release experience

October 16, 2015

It has been a hectic few months and I have been kept quite busy by my clients. Needless to say, that’s fantastic and I couldn’t ask for more. Highlights when you are a freelance writer come »

Social media marketing
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Social media: From digital to reality

September 11, 2015

Here’s something pretty cool that not all copywriters get to experience, especially not freelance writers such as myself whom often work from a remote location: One of my client’s biggest running events of the year »

No Picture
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The accidental ghost writer

January 3, 2015

[A ghost writer is a writer who authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, whitepapers, or other texts that are officially credited to another person.] Let me start by introducing myself; my name is Peter Helin and I »