[A ghost writer is a writer who authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, whitepapers, or other texts that are officially credited to another person.]
Let me start by introducing myself; my name is Peter Helin and I have been a ghost writer for years without even realizing it. In other words; I am an accidental ghost writer. What does that even mean?
Well, let me explain. Monday through Friday I spend most of my waking hours working with all things marketing for one of the world’s largest online networks for jobs. I am communicating on behalf of the brand through social media, blogs, content marketing, news distribution etc. and I also write snazzy, corporate quotes from the company’s leaders that form part of press releases and other public materials. Until recently I hadn’t realized that what I am doing is actually ghost writing but according to Wikipedia’s definition above, I clearly am.
So, after this realization I figured I might as well roll with it. I’m a ghost writer. But hey, what’s the fun in rolling with something if you can’t tell anyone about it? So, here we are. Welcome to the not-so-fancy and very much unglamorous world of ghost writing.
This page will be a glimpse behind the curtain into the inner workings of conversion focused copywriting and digital marketing. Hopefully you will find some of the advice and examples shared helpful in your role as a marketer, ghost writer or not.